ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in the new digital era.

    OurIn Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates our passion for the incredible in everything we do.

    This is the ASUS commitment to making life better through innovation.


    “Our search for incredible is about persistence. It’s a never ending quest for perfection.”
    Jonney Shih, Chairman, ASUSTeK Computer Inc.